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Market Profile


Once a quiet agricultural town, Mission, Texas, has become a booming city for major international trade, featuring a bevy of first-rate commercial, retail, industrial, and medical facilities. Occupying the western portion of the McAllen-Edinburg-Mission MSA, now the fifth largest MSA in the state, Mission’s population as of 2017 stands at over 84,000 with a +85.9% population change since 2000.

Market profile

When coupled with Cameron, Starr, and Willacy counties, the Mission area is part of the Greater Rio Grande Valley region in South Texas—a region that contains nearly 1.4 million inhabitants. That’s not to mention over 2 million residents of Reynosa and Matamoros—prominent manufacturing centers in Northern Mexico—who are just south of the area.

With a thriving workforce, a young population, a close-knit community, a growing economy, and the necessary infrastructure needed for manufacturing, warehousing, and transportation industries, Mission, Texas is a city like no other.

Population and Demographics

Mission’s population stands at over 84,000 people, and Hispanics account for nearly 89% or 74,800 of those citizens. The median resident age is 30.6 years.
From 1990 to 2015, the Mission-McAllen-Edinburg MSA grew by approximately 460,000 people and saw a 66.8% increase over 2001. The metro area is expected to reach 1 million within the next few years.

Quick Facts About Mission:

  • Population (2017): 84,424
  • Population percent change (2000 to 2017): 85.9%
  • Persons under 5 years (2017): 9.5%
  • Persons under 18 years (2017): 33.6%
  • Persons 65 years and over (2017): 11.5%
  • Female persons (2017): 51.7%
  • White alone, not Hispanic or Latino (2017): 9.5%
  • Hispanic or Latino (2017): 88.6%
  • African American (2017): 0.1%
  • American Indian and Alaska Native alone (2017): 0.0%
  • Asian alone (2017): 1.9%
  • Foreign born persons (2013-2017): 28.7%


  • Owner-occupied housing unit rate (2013-2017): 66.2%
  • Median value of owner-occupied housing unit (2013-2017): $102,600
  • Median selected monthly owner costs with a mortgage (2013-2017): $1,328
  • Median gross rent (2013-2017): $788
  • Households (2013-2017): 24,495
  • Persons per household (2013-2017): 3.38
  • Language other than English spoken at home, percent of persons age 5 years+ (2013-2017): 81.7%
  • High school graduate or higher, percent of persons age 25 years+ (2013-2017): 71.1%
  • Bachelor’s degree or higher, percent of persons age 25 years+ (2013-2017): 24.2%
  • Mean travel time to work (minutes), workers age 16 years+ (2013-2017): 20.8
  • Median household income (in 2017 dollars) (2013-2017): $45,792
    (*information drawn from,48215)

Economic Factors

With a prime location in western Hidalgo county, and a prominent international port access (Anzalduas Bridge), Mission is optimally designed for continued growth and an ever improving quality of life. Its excellent location in the greater McAllen-Edinburg-Mission MSA, Mission provides its residents with a great number of amenities, retail spaces, educational services, medical services, industrial developments, and community-based programs.

Mission’s population has doubled in the last two decades, and with a nearly 90% growth in businesses, the city’s organizations and leaders, such as your Greater Mission Chamber of Commerce and the Mission Economic Development Corporation, have joined together to ensure that the infrastructure, business climate, and city offices work in unison to continue this amazing growth pattern.

Mission continues to expand its business offerings and attract a diverse range of brands, including staples such as Target, Walmart, CVS, HEB, and an inpouring of other unique eateries, boutiques, and services.

To further improve the economic opportunities and job prospects of Mission, city leaders and organizations have encouraged a number of industrial companies to claim the city as their home as well—companies such Royal Technologies. Recognizing the changes brought about in the 21st century, Mission continues to focus on drawing technology and knowledge-based businesses into the area.

Featuring a viable business structure and close access to the local international airport, railway, major highways, international trade areas, as well as its proximity to the major metropolitan areas of northern Mexico, Mission continues leading the way in innovative economic and community solutions to enhance the lives of its citizens and workers.

Cost of Living

Mission Cost Of Living Index


Cost of living index7590100
Goods & Services index7694100
Groceries index8289100
Health care index7695100
Housing index6281100
Transportation index8293100
Utilities index9195100
Groceries index8289100


[*Data displayed above is derived from the Council for Community and Economic Research (C2ER) for the fourth quarter of 2016.]

For many years now, the Rio Grande Valley has boasted some of the lowest costs of living in Texas and the nation. Coupled with a great quality of life, the City of Mission and the greater Rio Grande Valley region are the ideal location for families looking to stretch their paychecks.

Quality of Life

The City of Mission and its surrounding area is known for its beautiful year-round tropical weather that promotes outdoor recreation, active tourism, and world-class nature attractions.

Home to a number of nature centers, state parks, and wildlife refuges, including Bentsen-Rio Grande Valley State Park and the World Birding Center, and National Butterfly Center, Mission provides residents and visitors alike with a range of fun, one-of-a-kind recreational activities such as kayaking, canoeing, biking, and golfing.

For beach lovers, the Rio Grande Valley is home to one of the most incredible coastline areas in the state. South Padre Island is the perfect getaway destination for those wanting a truly tropical experience. Featuring gorgeous blue water, sterling beaches, and plenty of seaside adventures, The Island, as it is known locally, is another Rio Grande Valley jewel.

Beyond amazing outdoor recreational activities and scenes, Mission residents and visitors enjoy a drove of shopping options that cater to all needs from fashion and beauty, to electronics, lifestyle, children’s wear and more. The surrounding metro area offers an abundance of shops, malls, and shopping centers that are stocked with the best finds. From nationwide department stores to indie boutique stores, you can always find what you are looking for in Mission.

Mission also delivers quality healthcare services at the nationally ranked and five star-rated Mission Regional Medical Center. The city’s proximity to McAllen and Edinburg also offers residents quick access to other premier local healthcare providers, including Doctors Hospital at Renaissance, McAllen Medical Center, Rio Grande Regional Hospital, and an ever-expanding network of private medical offices that effectively serve the community’s healthcare needs.

The local school district serves almost 16,000 students and employs about 2,300 professionals. With three high schools, four junior high schools, 13 elementary schools, an alternative school for at-risk students, and a non-traditional high school program (Options Academy), students from Pre-K through high school are provided with only the best in educational opportunities.

Educational opportunities for post-secondary students are also thriving in Mission and the greater Rio Grande Valley area. The region boasts South Texas College, a local college providing collegiate level education to more than 17,000 students and offering more than 100 degrees and certificate program options.

The recently created University of Texas Rio Grande Valley has brought together the resources and assets of former UT Brownsville and UT Pan American. The creation of this new university now allows them to benefit from the Permanent University Fund. UTRGV is also home to the new UTRGV School of Medicine, which is set to change the local research, teaching, and healthcare industries.

The McAllen-Mission-Edinburg metro area will also benefit from a stand-alone four-year Texas A&M University campus that is currently being developed in North McAllen.

The quality of life in Mission, Texas is exceptional. It offers companies the perfect business climate to grow and profit while also providing families all the expected amenities and more. As one of the fastest growing communities in the nation, city leaders and organizations are constantly upgrading neighborhoods, streets, parks, traffic systems, and amenities to provide all residents the best quality of life possible.

Mission—A City Built on Excellence

The City of Mission and its surrounding area is in the midst of an economic and cultural surge unlike any seen before. The greater Rio Grande Valley metro area is experiencing economic growth, which is benefitting Mission immensely. With a low cost of living, an excellent quality of life, quality educational opportunities from primary through collegiate level, career and entrepreneurial opportunities, a strong real estate market, and an unparalleled economic boom, Mission is on a path to greatness.

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